New Customer Questionnaire

Questionnaire

Name*

Company Name*

Brand Names*

Email Address*

Phone*

Website*

Who are the founders and key team members, and what are their qualifications and/or experiences that will lead to the success of the venture?*

Product Sector*

How many products are in your range and what are they?*

How will your product stand out from competitors?*

What is the current stage of development of your formulations?*

What are the key features of your products?*

How will you sell your products?*
Direct to ConsumerRetailBoth

What experience or connections do you have that give you the confidence that the business strategy will be a success?*

How do you plan to acquire and retain customers?*

What are your marketing and sales strategies?*

Are there any partnerships or collaborations in place or planned?*

Who is your target audience or market?

Is there anything unique about your business model/strategy/products?*
YesNo

If yes, what?

Who are your main competitors, and how does your business differ from them?*

How do you plan to scale your business?*

What is the current financial status of the business, including current funding, cash flow and burn rate?*

How much capital has your business raised to date?*

What are your projections for the annual requirement of units per product (SKU) over the next three years?*

How do you and/or your team plan to achieve your startup’s goals?*

What are the key milestones you have achieved so far?*

What are the biggest challenges you have faced so far, and how have you addressed them?*